Riddim

(
2025
)

Riddim creates bold, flavour-led snacks inspired by the rich heritage of the West Indies, designed to resonate with both the diaspora and UK audiences. Belief Machines crafted a handcrafted visual identity rooted in authenticity, avoiding tired Caribbean tropes in favour of something proudly original. Inspired by Barbados’ hand-painted beach shacks and the relaxed Bajan way, the design flexes, misbehaves and bursts with personality, bringing founder Jared Spencer’s voice and lived experience to the snack aisle.

Brand Strategy
Brand Identity
Packaging
Website Design
Social
Read more
Belief Machines took RIDDIM from a concept and turned it into an award winning brand. If you're looking for a team to create a robust proposition that will cut through the retail noise, I’d choose Belief Machines again and again.
Jared Spencer
,
Founder, Riddim

Next:

Plants

Show me