Plants

As the business set its sights on growth, Plants evolved from an exclusive sub-brand into a confident standalone player in plant-based. Belief Machines led a packaging refresh that challenged tired category tropes, celebrating the full possibility of plants through bold flavour, real ingredients and food that makes cooking a joy, even when time is tight.

Rich, vibrant colourways cue taste and jump off shelf, paired with confident typography, pantry-worthy icons and mouth-watering photography. The result is a flavour-led identity that works seamlessly across categories and supports commercial ambition, breath of fresh air in plant-based.