My Expert Midwife
(
2024
)Built with the calm authority of a midwife and the warmth of a best friend, this rebrand put honest, practical care back at the heart of early parenthood.
We centred the identity on what really matters: natural, effective formulas and the trusted expertise of midwives. A bold new on-shelf system, complete with a Midwife “stamp of approval” and clearer ingredient storytelling, turned reassurance into something you could see and feel.
Inspired by the soft blues and nurturing pinks of midwives’ scrubs, the colour palette brings together safety for babies and warmth for mums, creating a brand that feels as caring as it is confident, and as modern as the
Read more
Working with Fran & Em was one of the best decisions we made when starting our brand, RaiRai. They bring so much energy and enthusiasm, backed by solid experience in the FMCG challenger space – with their fingers truly on the pulse.
CMO Rairai
