Rairai
(
2025
)Rairai is a bold, modern take on traditional Finnish rye bread - a stripped-back, confident brand that lets the rich heritage and hearty flavour speak for themselves. We designed a simple, impactful identity that pairs clean typography with minimal, graphic forms, giving this everyday staple a fresh, contemporary edge while honouring its timeless roots.
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Working with Fran & Em was one of the best decisions we made when starting our brand, RaiRai. They bring so much energy and enthusiasm, backed by solid experience in the FMCG challenger space – with their fingers truly on the pulse.
CMO Rairai
