Counting Sheep
(
2026
)For Counting Sheep, we created a brand that makes better sleep feel simple, desirable and easy to build into everyday life. The identity balances calm and reassurance with a playful, contemporary edge - bringing together a distinctive visual world, clear messaging and thoughtful design to help the brand stand out in an increasingly crowded sleep and wellness category.
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Belief Machines could not have done a better job of bringing our brand to life. It was a delight to work with them.
Co-founder, Counting Sheep
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